Hotel Revenue Management and Mahjong Techniques

Mahjong is an ancient strategy game originating from China. It is more competitive and intelligent. It is very popular in many countries in China and Southeast Asia, and even has many Western fans. Revenue management is a pricing and distribution strategy originated from American aviation industry in the past two or three decades, which extends to hotels, catering, exhibitions, car rental, golf, various ticketing, warehouse management, advertising and many other industries. It has become an important means to maximize the use of resources and productivity, reduce vacancy waste, and achieve greater revenue and profit.

At first glance, the two seem to be irrelevant. But after careful study, we will find that the hotel revenue management and mahjong skills are so similar! I believe that if you are a master of mahjong, mahjong skills will be applied to revenue management, it is very likely to succeed. Vice versa. Do not believe it? See the following comparative analysis:

1. Determine who your opponent is (playing with whom).

For hotels, this is market positioning and benchmarking management. Within the radius of 2 kilometers and with the hotel as the center, there are several Hotels with the same grade and similar service facilities. Who are they? What are their strengths and weaknesses? What are the opportunities, threats, strengths and weaknesses in the market for your hotel? What are the coping strategies? Now the phenomenon of oversupply in the hotel market is quite common, and customers can compare three or even three hotels. Five or six. Hotel price and distribution strategy can not be built from the subjective point of view, but must be based on the competitive situation. Similarly, when you sit at the mahjong table, who are your superiors, inferiors and opponents? What are their strengths and weaknesses? Who likes Dahu? Who likes Xiaohu? Who likes to touch Hu? Who likes to touch Hu? Who likes to deduct cards? Who likes to play cards according to rules? Who knows his or her, and losers will not perish. The main commonalities of the two are to grasp competitors'advanced information, to find out their situation, and to formulate and adjust strategies flexibly according to the competition situation.

2. The weather is not as good as the land, and the land is not as good as the people.

Hotel business is a local business, focusing on Location, location and location. Guangdong hoteliers have an old saying: "Seven points do the first three points", meaning that if the hotel has a superior geographical location, in the competition has saved seven points. Investment income management must carry out prediction and data analysis, historical data and grasp the law of history. At the same time, there should be data on the status quo and future. Only when all kinds of data and variables in the past, present and future are organically combined together for analysis and prediction, can the situation of supply and demand change be more accurately determined on this basis. When to raise the price, when to reduce the price, when to increase some sales channels, when to reduce some sales channels, when to reduce the proportion of some segments of the market, or increase their proportion, or even fine to a team's offer to charge more or less 100 yuan, is it overbooking 5 rooms or 10 rooms, is it through price reduction promotion, the sooner the room is full, or let competitors absorb low-cost customers first. To reach full room first, and to keep their rooms for sale at a high price, we should analyze the data, calculate carefully, measure the pros and cons, and make decisions according to the probability. Such a decision-making is a scientific decision-making, which can effectively reduce errors, reduce risks and increase the odds of success. Playing mahjong also requires memorizing and counting cards. For example, if you want to make ten thousand pieces, you need fifteen thousand pieces before you can eat hu. At this time, you need to count the number of fifty thousand pieces on the counter, whether your opponent has fifty thousand pieces, if you can touch fifty thousand, when can you touch them, and so on. If you don't do that, you might end up in a dead end because you can't touch or eat fifty thousand dollars anymore. If it is possible to fall into such a blind alley, it is necessary to change the way of playing, to use other cards as eyes, or to make other colors. Otherwise, you can't win! If you play cards by luck, you will get lively, but you can't guarantee victory. Sales of hotel rooms and other products and services by pure luck, not by predictive analysis and calculation, is your good luck to win, it is inevitable to lose!

3. Transport and potential.

The environment in which the hotel operates, such as the economic cycle, determines its operation, and the managers'strategies for the use of various internal and external resources of the hotel form a "momentum". Good luck, good hotel management, revenue management will be easy to succeed. For example, the hotel's team or company agrees that the customer business is very good and there are plenty of customers. Naturally, it does not depend much on the sub-market and sales channels of discount promotion, such as online travel agencies, group buying, etc. It can sell the remaining customer services to individual customers at high prices and through direct sales channels, and obtain greater profits. However, if the transport situation is not good and there are no teams, the competition of the company's agreed passenger market can not be compared with other hotels, it has to rely on other segments of the market, such as individual customers, government customers, as well as the need to use a variety of sales channels to develop the source of customers. Whether good or bad luck and situation are relative, not absolute. It is the key to success to combine strategy with tactics, to adapt to circumstances, to implement dynamic price, channel and market management with high and low demand and competitive situation, and to combine strategy with tactics. Mahjong is similar. Whether it can win or not depends on luck and momentum. If luck is good, hand in hand is a good hand of cards. If you touch one or two more, you can feel yourself eating Dahu, or someone orders cannons. At this time, instead of being busy with Hu cards, you should try to make big cards, eat Dahu, and strive for multiple profits. When you are unlucky, you will find a bad hand, disorderly and difficult to become a climate. At this time, we must calm down, calm analysis, timely rotation, win with Xiao Hu, defeat the opponent's Da Hu with Xiao Hu. Be sure to play cards carelessly or carelessly.

4. Prediction and data analysis.

To do revenue management, we must forecast and analyze the data, have historical data and master the law of history. At the same time, there should be data on the status quo and future. Only when all kinds of data and variables in the past, present and future are organically combined together for analysis and prediction, can the situation of supply and demand change be more accurately determined on this basis. When to raise the price, when to reduce the price, when to increase some sales channels, when to reduce some sales channels, when to reduce the proportion of some segments of the market, or increase their proportion, or even fine to a team's offer to charge more or less 100 yuan, is it overbooking 5 rooms or 10 rooms, is it through price reduction promotion, the sooner the room is full, or let competitors absorb low-cost customers first. To reach full room first, and to keep their rooms for sale at a high price, we should analyze the data, calculate carefully, measure the pros and cons, and make decisions according to the probability. Such a decision-making is a scientific decision-making, which can effectively reduce errors, reduce risks and increase the odds of success. Playing mahjong also requires memorizing and counting cards. For example, if you want to make ten thousand pieces, you need fifteen thousand pieces before you can eat hu. At this time, you need to count the number of fifty thousand pieces on the counter, whether your opponent has fifty thousand pieces, if you can touch fifty thousand, when can you touch them, and so on. If you don't do that, you might end up in a dead end because you can't touch or eat fifty thousand dollars anymore. If it is possible to fall into such a blind alley, it is necessary to change the way of playing, to use other cards as eyes, or to make other colors. Otherwise, you can't win! If you play cards by luck, you will get lively, but you can't guarantee victory. Sales of hotel rooms and other products and services by pure luck, not by predictive analysis and calculation, is your good luck to win, it is inevitable to lose!

5. Optimize the combination.

The hotel's various prices, market segments, sales channels and various types of rooms, such as Mahjong's Cansowan Zhongbai southeast, northwest and other brands. If they are not systematic and do not form an optimal combination, it will be difficult to win. The story of Tianji horse racing tells us that different combinations produce different results. The size of a single card is important, but the combination of all kinds of cards is important. For hotels, under different circumstances, what are the priority structure ratios and combinations of various market segments, sales channels, products and services? How to achieve the priority combination? These are the issues to be studied and solved in revenue management.

6. Risk management and risk management.

Because of the limited capacity of the hotel, you may not be able to take on the next team business. If you refuse a reservation or conference room business today, you may never get a similar business again. Today's room is empty, is the loss, because the passage of time, can never turn back. In mahjong games, too, throw a card, or refuse to touch or eat a card, maybe you will no longer have the same opportunity, nor can you repent. Revenue management is the management of income risk and the avoidance of risk. On the mahjong table, there are risks in playing, touching, touching and eating cards. The greater the risk, the greater the return. This is also the same in revenue management and playing mahjong.

7. Random strain. Shopping malls are like battlefields.

Things are as new as chess. The various combinations mentioned above vary with the peak season of the hotel, the position and form of the competition, and the different days, months and years. Its changes are neither rich nor complex nor challenging. Change means opportunities, such as mahjong, which are enjoyable!